Reticularity and innovation in actors and stakeholders of health tourism: competitiveness case in Los Algodones, Baja California

by Sonia Guadalupe Zermeño Flores, Tomás Cuevas- Contreras, Isabel Zizaldra- Hernández
Published 2022

Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso

by Patricia Ramos Rubio, Isabel Zizaldra-Hernández
Published 2021

Transboundary review of multinationals in the context of branding Mexico – United States

by Isabel Zizaldra Hernández, Patricia Ramos Rubio
Published 2021

Organizational sustainability in restaurateur familiar SME´s of La Jonquera in Cataluña, Spain

by Carlos González Macías, Isabel Zizaldra Hernández, Patricia Mercado Salgado
Published 2021

Presentación

by Jesús Alberto Urrutia de la Garza, Isabel Zizaldra Hernández
Published 2020