Reticularity and innovation in actors and stakeholders of health tourism: competitiveness case in Los Algodones, Baja California

od Sonia Guadalupe Zermeño Flores, Tomás Cuevas- Contreras, Isabel Zizaldra- Hernández
Izdano 2022

Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso

od Patricia Ramos Rubio, Isabel Zizaldra-Hernández
Izdano 2021

Transboundary review of multinationals in the context of branding Mexico – United States

od Isabel Zizaldra Hernández, Patricia Ramos Rubio
Izdano 2021

Organizational sustainability in restaurateur familiar SME´s of La Jonquera in Cataluña, Spain

od Carlos González Macías, Isabel Zizaldra Hernández, Patricia Mercado Salgado
Izdano 2021

Presentación

od Jesús Alberto Urrutia de la Garza, Isabel Zizaldra Hernández
Izdano 2020