Practices and limits of advertising: A proposal of critical inquiry towards political campaigns

Interest in studying political advertising campaigns has grown in recent years, mainly in the United States (Daignault, Soroka, and Giasson, 2013). Likewise, approaching advertising from a critical angle has become very important (Hamilton, Bodle and Korin, 2017). The present makes a proposal to add...

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主要作者: Montiel, Oscar
其他作者: Rodriguez Lucio, Claudia Ivette, Tovar Herrera, Jose Roberto, Valencia, Nilton
格式: Artículo
语言:en_US
出版: 2020
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在线阅读:https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/issue/view/21
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