Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso

Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso

The article examines the inclusion of symbolic branding hybridization in the Mexico-United States of America border from the perspective of an open and poly significant binational region where complex processes and sometimes conflicting groups of interest and stakeholders become articulated. Using h...

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Detalles Bibliográficos
Main Authors: Patricia Ramos Rubio, Isabel Zizaldra-Hernández
Formato: Artículo
Idioma:spa
Publicado: Universidad Autónoma de Ciudad Juárez 2021
Subjects:
Hybridization
branding symbolic culture
cultural intersection
Mexico-United States of America border
Hibridación
branding simbólico
intersección cultural
frontera México-Estados Unidos
CIENCIAS SOCIALES
info:eu-repo/classification/cti/5
Acceso en liña:http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/211
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