Role of product, market, and organisational characteristics on NPD benefits

This paper reports a structural equation model for associate three Critical Success Factors (CSF) for New Product Development (NPD) as market, product and organisational characteristics (as independent variables) with benefits gained by customers and companies (as dependent variables). Eight premise...

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Autore principale: García-Alcaraz, Jorge Luis
Altri autori: Maldonado-Macías, Aide, Sanchez Ramirez, Cuauhtemoc, Latorre-Biel, Juan Ignacio
Natura: Artículo
Lingua:en_US
Pubblicazione: 2018
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Accesso online:https://doi.org/10.1504/IJPD.2018.095920
https://www.inderscienceonline.com/doi/abs/10.1504/IJPD.2018.095920?mobileUi=0
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