Advertising targeting trends: Retargeting and new technologies user perception of e-commerce platforms in Colombian and Israeli cities
Digital media advertising has undergone changes with the advent of industry 5.0, transforming promotional methods for digital consumers and their behaviors regarding the offered products. This transformation has influenced the user's final decision. It is aimed to analyze advertising segmentati...
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| Auteurs principaux: | , , |
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| Format: | Artículo de divulgación |
| Langue: | spa |
| Publié: |
Universidad Autónoma de Ciudad Juárez
2024
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| Sujets: | |
| Accès en ligne: | http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104 |
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